Psychology as a subject is now over 100 years old and has become one of the most popular courses to be undertaken at college. But perhaps a..
Sales and Marketing
Most organizations like to think that they are reasonably effective at acquiring customers but for a startup or early stage business the..
According to business and innovation university professor, Clayton Christensen, every viable business model starts with a “value..
No matter what job we do, there are always times when we have to “sell” something, even if it’s only an idea or a reason why we..
Customer Development (as opposed to the more familiar Customer Acquisition or Product development models) is a four-step framework..
No matter what its size or type, every business always wants to find ways to boost its sales or revenues. However, this need often..
Whether they are re-targeting existing products or services or planning completely new ones, most companies often start by segmenting their..
Every individual involved in the sales process, whether it is directly with a full sales title (such as sales rep or territory sales..
Most people, when asked, suggest that they don’t like to sell and don’t like to be sold. This feeling of antipathy towards sales..
We hear a lot about the power of brands today and it’s not just in the retail or consumer product world (and therefore only those..