On the face of it, selling should be a simple task. If marketing has done its job well in creating some kind of awareness and interest in..
Sales and Marketing
As most of us know these days, an elevator speech or pitch is a short summary used to quickly and simply define a person, profession,..
Many companies spend very little time worrying about which customers are buying from them or why, and this is especially true of many small..
Many organizations (and especially relatively young ones or ones with a brand new product or service) often think that a whole market will..
At some time in our lives we will be selling something. It may be a product to a customer, an idea to our boss, a concept to a colleague, a..
The acronym AIDA, standing for Awareness, Interest, Desire and Action has been around in the world of marketing for a long time. It was..
In an increasingly competitive world, an effective salesperson (no matter what they may be trying to sell) needs a wide variety of skills..
A healthy business will show good returns to its shareholders, whether these shareholders are just a few business owner/operators or the..
Despite their relatedness, many people mistakenly think that selling and marketing are pretty much the same but this is just not true...
Being at least reasonably well organized is a prerequisite for almost any line of work, but assumes even greater importance in a sales..