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Sales and Marketing

Why an Elevator “Rant” Should Precede an Elevator “Pitch”

Why an Elevator “Rant” Should Precede an Elevator “Pitch”

As most of us know these days, an elevator speech or pitch is a short summary used to quickly and simply define a person, profession,..

August 8, 2014
Successful Lead Management

Successful Lead Management

On the face of it, selling should be a simple task. If marketing has done its job well in creating some kind of awareness and interest in..

April 24, 2014
Why is Demographic or Ethnographic Analysis Critical to Marketing Success?

Why is Demographic or Ethnographic Analysis Critical to Marketing Success?

Many companies spend very little time worrying about which customers are buying from them or why, and this is especially true of many small..

April 17, 2014
Market Segmentation

Market Segmentation

Many organizations (and especially relatively young ones or ones with a brand new product or service) often think that a whole market will..

April 9, 2014
Successful Selling

Successful Selling

At some time in our lives we will be selling something. It may be a product to a customer, an idea to our boss, a concept to a colleague, a..

November 1, 2013
The Sales and Marketing Funnel Approach

The Sales and Marketing Funnel Approach

The acronym AIDA, standing for Awareness, Interest, Desire and Action has been around in the world of marketing for a long time.  It was..

October 8, 2013
Increasing Sales Effectiveness

Increasing Sales Effectiveness

In an increasingly competitive world, an effective salesperson (no matter what they may be trying to sell) needs a wide variety of skills..

October 3, 2013
How to Increase Sales Revenue

How to Increase Sales Revenue

A healthy business will show good returns to its shareholders, whether these shareholders are just a few business owner/operators or the..

March 1, 2013
What’s the Difference Between Sales and Marketing?

What’s the Difference Between Sales and Marketing?

Despite their relatedness, many people mistakenly think that selling and marketing are pretty much the same but this is just not true...

September 7, 2012
Sales Effectiveness: Getting Organized for Success

Sales Effectiveness: Getting Organized for Success

Being at least reasonably well organized is a prerequisite for almost any line of work, but assumes even greater importance in a sales..

August 21, 2012
About the Editor and Primary Author

Jon Warner

Jon Warner is an executive coach and management consultant and in the past has been a CEO in three very different companies. Read more

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ReadyToManage is your one-stop shop for world class employee and personal development resources.  Our mission is to assist individuals and companies in developing management, leadership, and business skills in themselves and their employees through effective and affordable development materials and courses.

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