ReadyToManage Webstore

Creativity and Innovation

Creativity and Innovation Assessment

Creativity and Innovation Assessment

“Creativity” is about generating new ideas and approaches. It means being able to generate original thoughts that can lead to inventive approaches. The linked concept of “Innovation” is about implementing those new ideas.

Asking for more creativity or innovation can easily become simple buzz words, but they have a vital role within our working environments. As the management author Peter Drucker notes “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present, an entrepreneurial period, the decline will be fast.” In other words, leaders are right to call for greater creativity and innovation but must give people the room and tools to start doing it (or face a bleak future as competitors innovate better and faster around them).

Although some people are “naturally” more creative or innovative than others, we all have the potential to increase our overall levels of creativity or innovation. This then creates better outcomes for ourselves and for the organization of which we are a part.

The “Creativity and Innovation assessment” (see link below) provides a detailed process for assessing an individual’s existing capacity to be creative. This is done by measuring creativity and innovation in seven competency categories, including:

  • Creative Consciousness
  • Level of Curiosity
  • Pattern Breaking Skills
  • Idea Nurturing Ability
  • Willingness to Experiment and Take Risks
  • Courage and Resilience Level
  • Energetic Persistence

Creativity and Innovation AssessmentThis online and paper-based assessment gives individuals the opportunity to not only carry out a self-assessment (which provides scores and interpretive information in all seven of the above categories) but also allows participants to undertake the creativity assessment as 180-degree feedback (including his or her boss) and even 360-degree feedback (adding in up to ten colleagues as well).  Individuals end up with a personalized report of results which also then shows where efforts to improve or make small adjustments in approach may be focused in the future. The $20 spent on this assessment is therefore well-worth the investment.

Related Resources

Share this article.

About Dr. Jon Warner

Dr. Jon Warner is a prolific author, management consultant and executive coach with over 25 years experience. He has an MBA and a PhD in Organizational Psychology. Jon can be reached at

View all posts by Dr. Jon Warner →

Related Posts

Shop the ReadyToManage Webstore for 100's of downloadable coaching, training and development resources!
About the Editor and Primary Author

Jon Warner

Jon Warner is an executive coach and management consultant and in the past has been a CEO in three very different companies. Read more

Newsletter Subscribe

ReadyToManage Webstore Close-Out Sale


ReadyToManage is your one-stop shop for world class employee and personal development resources.  Our mission is to assist individuals and companies in developing management, leadership, and business skills in themselves and their employees through effective and affordable development materials and courses.

Newsletter Subscribe

Join Now!

Search Topics