Sales and Marketing Cartoon
Despite their relatedness, many people mistakenly think that selling and marketing are pretty much the same but it is just not true. Marketing includes all of the following:
- Discovering what product or service customers want or need.
- Producing a product or service with the appropriate and desired features and quality.
- Pricing the product or service in correct and attractive ways.
- Promoting the product or service or spreading the word about why customers should buy it.
- Selling and delivering the product or service to the customer or end consumer.
So the final step or selling part of the process, even though it can be regarded as the most critical, is just one final activity within the entire marketing process.
The two functions of marketing goods and services and selling those goods and services have different goals. Marketing is everything that you say and do to reach and persuade potential purchasers to possibly buy your products or services or to feel ready to buy from you – it has the goal of creating customer demand. The sales process, on the other hand, is everything that you say and do to obtain a purchase order, get a signed agreement/contract or close the deal in some way – it has the goal of getting the customer to hand over their money for the product or service that you deliver to them. Both functions therefore need to be performed separately but in combination (and in a coordinated fashion) in order to be successful.